Start Sharing Before You Publish

Blog Series:

Next Steps for Serious Writers

Article #5

Build a presence you're proud of

Start Sharing Before You Publish

“I’ll start posting once the book is done.”
“I don’t have anything worth sharing yet.”
“I’m not a marketing person. I’m a writer.”

If any of that sounds familiar, you’re not alone.

But here’s what we’ve seen again and again:
Authors who start building their presence early are more confident, connected, and prepared when it’s time to launch.

You don’t need a finished book or a massive following to start showing up. You just need a voice, a message, and a few simple steps to help people find you.

Let’s talk about how to start now… in a way that actually feels like you.

Visibility Isn’t About Going Viral

You don’t have to be flashy or loud to be seen.
You just need to be consistent and real.

Building a presence isn’t about chasing likes or trends. It’s about:

Helping your future readers get to know you
Sharing your message in small, bite-sized ways
Practicing how to talk about your book with clarity and confidence

Know What You’re About

Before you post anything, get grounded in your:

Core message – What’s the heart of your book or writing?
Target audience – Who are you hoping to serve, inspire, or help?
Personal boundaries – What’s off-limits for you? (Protect your peace.)

Having clarity here makes everything else easier. Your content doesn’t have to be perfect – it just has to be true to you.

What to Share (Even Before the Book Is Done)

You don’t need to wait until launch day. Here are a few content ideas to start sharing now:

Behind-the-scenes glimpses of your writing process
Quotes or passages from your draft
Lessons you’ve learned on your journey
Questions you’re wrestling with that your readers might relate to
Encouragement or wisdom connected to your message
Why you’re writing this book in the first place

You’re Not “Selling” – You’re Serving

Many writers hesitate to post because it feels self-promotional. But here’s the shift:
Your content isn’t about pushing a product; it’s about creating connection.

You’re serving your reader before they even hold your book. That’s powerful.

Whether your message is rooted in encouragement, testimony, education, or storytelling – your online presence can reflect that.

Show Up Now. It Pays Off Later.

Starting early helps you:

Grow a small, engaged audience who’s genuinely interested
Build confidence talking about your book
Lay a solid foundation for marketing (without scrambling later)
Create content you can repurpose when it’s time to launch

Even one thoughtful post a week builds momentum.

You don’t have to wait until you’re published to start showing up.
Start now and let your words build bridges long before your book is in print.